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SpaceCoast Living Delivers More Affluent Buyers
|
|
SpaceCoast Living |
|
|
Brevard Live |
Spaces Magazine |
|
Adults Age 18+ |
85,964 |
81,847 |
59,340 |
48,876 |
27,511 |
|
Media Age |
54 |
61 |
61 |
56 |
53 |
|
Media Income |
$54,167 |
$47,148 |
$45,359 |
$42,292 |
$65,116 |
|
Annual HH Income $150,000 or more |
6,453 |
2,537 |
4,233 |
2,528 |
1,434 |
|
Education – Single and/or Advanced Degree |
36,465 |
25,817 |
17,539 |
15,313 |
11,748 |
|
Luxury Car Owners |
10,173 |
3,980 |
2,805 |
1,098 |
3,419 |
|
Own Power or Motorboat |
16,617 |
6,852 |
7,373 |
3,046 |
4,753 |
|
Plan to Remodel Home |
19,356 |
13,039 |
13,470 |
11,651 |
9,644 |
|
Market Value of Home - $400,000+ |
11,645 |
5,005 |
5,890 |
3,309 |
3,631 |
|
Frequent Wine Drinkers |
15,102 |
11,563 |
9,517 |
7,185 |
5,112 |
|
Purchased Women’s Clothing – Last 4 weeks |
45,428 |
37,042 |
25,497 |
27,833 |
13,634 |
|
Played Golf 3+ Times in last 12 months |
10,187 |
8,025 |
8,348 |
5,550 |
4,693 |
|
Attended Symphony/ Theater in last 12 mos. |
29,330 |
24,372 |
20,500 |
16,533 |
10,148 |
|
Exercised 12+ times at Health Club in past year |
25,647 |
20,669 |
17,181 |
12,179 |
15,242 |
|
Liquid Assets of $250K+ |
16,643 |
10,150 |
8,912 |
5,122 |
4,024 |
|
Invest in CD/IRA/401K |
53,069 |
50,059 |
38,848 |
24,080 |
19,101 |
|
Working Women |
24,981 |
16,944 |
12,646 |
11,292 |
9,903 |
Source: The Media Audit,

