SCB Marketing
A Criminal Lawyer SEO Case Study: Frouhar Law


In the competitive legal landscape, staying ahead of the competition requires a strong online presence. Frouhar Law, a reputable criminal law firm based in Toronto, recognized the importance of search engine optimization (SEO) to maintain their standing as a leading criminal lawyer in the area. This case study takes a closer look at how Frouhar Law leveraged SEO strategies to improve its visibility online and attract more clients.

Challenges Faced by Frouhar Law

Like any other law firm, Frouhar Law faced several challenges in establishing a strong online presence, including:

  1. Competition from well-established law firms in the Toronto area.
  2. Staying up-to-date with the ever-changing landscape of SEO algorithms.
  3. Generating high-quality content that would appeal to potential clients and improve search rankings.

SEO Strategies Implemented

To overcome these challenges, Frouhar Law implemented a comprehensive SEO strategy that focused on the following key areas:

1. Website Optimization

Frouhar Law revamped its website, ensuring that it was user-friendly, responsive, and easy to navigate. The firm made sure that the site’s structure was optimized for search engines, with proper header tags, meta descriptions, and alt tags for images.

2. Keyword Research

The law firm conducted extensive keyword research to identify the most relevant and high-traffic keywords related to criminal law in Toronto. These keywords were strategically incorporated into the website’s content, titles, and meta descriptions to improve search rankings.

3. High-Quality Content Creation

Frouhar Law prioritized the creation of high-quality, informative content that would appeal to potential clients and establish the firm as an authority in criminal law. Blog posts, articles, and other content were regularly updated to keep the website fresh and relevant.

4. Local SEO

As a Toronto-based law firm, Frouhar Law recognized the importance of local SEO in attracting clients from the area. The firm claimed its Google My Business listing and optimized it with accurate information, photos, and client reviews. Additionally, the firm ensured that its name, address, and phone number (NAP) were consistent across all online listings.

5. Building High-Quality Backlinks

Frouhar Law focused on acquiring high-quality backlinks from reputable websites in the legal industry to improve its domain authority and search rankings. Guest posting, link outreach, and other link-building strategies were employed to achieve this goal.

Results Achieved

Through the implementation of these SEO strategies, Frouhar Law achieved significant improvements in its online visibility and search rankings. Some of the notable results include:

  • Higher search rankings for targeted keywords, leading to increased organic traffic to the website.
  • A boost in local search visibility, resulting in more inquiries from potential clients in the Toronto area.
  • Increased domain authority, thanks to high-quality backlinks from reputable websites.
  • Improved user experience and engagement on the website, leading to higher conversion rates.


The success of Frouhar Law’s SEO campaign demonstrates the power of a well-executed strategy in driving online visibility and attracting more clients. By focusing on website optimization, keyword research, content creation, local SEO, and high-quality backlinks, Frouhar Law has been able to establish itself as a leading criminal law firm in Toronto. To learn more about the services offered by Frouhar Law and how they can help with your legal needs, visit their website at

In conclusion, a strong SEO strategy is crucial for any law firm looking to stay ahead of the competition and attract more clients. Frouhar Law’s success story serves as an example for other legal professionals seeking to improve their online presence and grow their practice.